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Whatever business you are in, there is only one kind of customer you should be aware of – YOU. No matter how many or how big an account you get for your service, or even how hot your prospective buyer is for your new product, the big question is, have you sold yourself to your business?
Always remember that it would be YOU who is going to be the number one client of your business. It’s not Oprah Winfrey whom you got in your account, or the entire team of the Los Angeles Lakers that ordered custom printing from your print online business for example. Your best customer would be yourself. Because no matter how big an account or how important your prospect is, unless you are completely confident with what your product or service can do for your target market, you will never be able to optimize your potential to make sales for your custom printing business.
The belief in what you’re selling starts with you. You will only close a deal or make a sale if you can convince your target clients that you have the best offering in the market. And you can only be convincing if you yourself believes strongly in what you are telling your customers.
With the downturn of the economy, it is the right environment to sell yourself even more. And don’t be too confident that you think you’re an exception to the rule. Ask yourself instead if you have a need to slash your price just because you need to keep a customer to the fold or even attract a new one. If you answered yes, then you are definitely not confident enough to what your business can provide as a benefit that you need to sell your product or service in ways that you can’t get a profit out of the exercise.
This just means that you are not 100 percent sold to the idea of your business. In fact, you’re not even sure how your product or service can benefit your target clients.
If you yourself is not sure, how much more with your prospective customers?
As a business owner and marketer, you have to realize that consumers expect a discount when they feel and believe that the product or service being offered is not at par with what they’re looking for. Consumers would always believe that they have been ripped off when they pay for something that they don’t fully deem to be worthy of their hard earned money. Naturally, they would want a discount or something in return to fill that seemingly empty space.
This happens when the salesperson was not able to communicate very well why the target customers should buy the product. The buyers would definitely ask for some kind of concession to make them feel better with the purchase.
In order for others to be sold on your offer, you should be able to sell yourself to the idea of your offering. You, first and foremost, should be able to understand fully all the benefits that you can get from your product or service. You need to believe in the benefits that your offer can provide. You should be the first person to see the use in what you sell.
Because when you are able to do so, selling your product or service to your target clients would be a piece of cake.
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